Helping you chart a clear path
through the book marketing wilderness
Do you find yourself thinking…
- “Why isn’t my book getting the attention it deserves despite my efforts?”
- “I feel like everything I do is just wasting time and energy.”
- “I don’t even know where to start with my book marketing efforts.”
- “I wish I could spend more time writing and less time thinking about how to promote my book!”
Imagine a future where…
- Your book marketing efforts are streamlined and highly effective.
- You have a clear, actionable plan that guides you every step of the way.
- Your book stands out on Amazon and other platforms, attracting more readers.
- You feel confident and in control of your marketing strategy.
- You’re consistently engaging with your target audience and building a loyal readership.
- You have ongoing support from a marketing expert.
Hi, I'm Katie
I’ve been working with authors on their marketing for over 15 years. I have worked at some of the UK’s biggest publishers, with authors from every kind of background.
Now I work with authors directly to help them make big improvements to their marketing without feeling like they’re drowning with the effort.
There is SO much marketing information online for authors, and it’s easy to get bogged down by all the possibilities. In all of my work with authors, I aim to give you a clear plan for your marketing, so that you know what to do and when. What works for one author won’t always work for another, and depending on your background and experience, you might favour one marketing approach over another.
That’s why I created . . .
The Author Marketing Roadmap
What do you get?
- A completely bespoke marketing report
- A clear plan for you to follow
- Ongoing one-to-one support with me – a book marketing expert with over 15 years of experience
Through working together, you can expect:
Clarity
Gain a well-defined marketing strategy with actionable steps tailored to your book, eliminating confusion and uncertainty.
Increased Visibility
Learn effective techniques to enhance your online presence, boost your book’s visibility, and engage your target audience more effectively.
Confidence & Motivation
Feel empowered and motivated with ongoing support and expert guidance, enabling you to navigate the marketing landscape with confidence and enthusiasm.
If you are a published author who wants to improve (and enjoy!) your marketing, this in-depth report and one-to-one support is for you.
If you want:
- A tailored marketing plan that outlines specific, actionable steps for your book.
- Enhanced visibility on platforms like Amazon, social media, and your website.
- Engaging and effective marketing strategies to connect with your target audience.
Without:
- Feeling overwhelmed by the complexities of book marketing.
- Wasting time and money on ineffective marketing efforts.
- Struggling to understand where to focus your marketing energy.
- Navigating the marketing landscape alone, without professional guidance.
The Author Marketing Roadmap is for you!
If you’re struggling with your marketing OR just want to take your success to the next level, this is the perfect way for you to gain clarity and direction in your promotional efforts.
What's included:
The Report
I will review your author platform and past marketing efforts, identifying strengths and opportunities for improvement.
The Plan
Benefit from a detailed marketing strategy tailored to your unique goals, providing a clear roadmap for promoting your book effectively.The Support
I’ll be checking in on you regularly (weekly, fortnightly or monthly – your choice!) to add some accountability, and will also be on hand throughout our time together to offer guidance, brainstorm ideas or give feedback as you work through your plan.
The results?
You will start taking a confident, empowered approach to your book marketing, equipped with a clear strategy and actionable steps.
With continuous support, you’ll be able to navigate challenges, celebrate successes, and ultimately, enhance your chances of achieving your goals as an author.
This journey will leave you feeling motivated and capable, ready to take your book’s success to new heights.
Why is this different from other book marketing programmes?
A tailored approach:
Unlike one-size-fits-all solutions, the Author Marketing Roadmap is customised to fit your specific needs, goals and author platform.
Comprehesive analysis
The deep-dive report provides an in-depth evaluation of your existing marketing efforts, ensuring you know exactly where to focus your energy for maximum impact.
Actionable strategy
You’ll receive a detailed, step-by-step marketing plan that outlines clear actions to take, making it easier to implement and track your progress.
Ongoing support
Get continuous, personalised support at a frequency that works for you, providing accountability and guidance as you execute your plan.
Focus on learning
The programme is designed not just to give you information but to empower you with the confidence and tools you need to take control of your marketing journey.
Publishing background
Unlike other programmes, written by authors who are experts in their specific genre or publishing model, I have worked with authors across every genre, with all sorts of different backgrounds and needs.
Ready to book your Roadmap?
Tier one: The Author Launch Pad
-
Marketing overview: Provides a concise review of two of your current marketing channels, identifying key areas for improvement.
-
Actionable suggestions: Delivers targeted recommendations, focusing on quick wins to enhance visibility.
-
Immediate support: Includes two email follow-up sessions to answer questions and brainstorm ideas as you implement changes.
-
Cost-effective: Offers an affordable entry point for authors looking for guidance to energise their marketing quickly.
Tier two: The Author Accelerator Programme
-
In-depth analysis: Offers a comprehensive evaluation of your author platform and past marketing efforts, providing a thorough understanding of your strengths and weaknesses.
-
Detailed marketing strategy: Includes a complete, actionable marketing plan with specific steps to take for long-term success, covering all aspects of your promotional efforts.
-
Extended support: Provides six email follow-up sessions for ongoing support, to ensure accountability, address questions, and adjust strategies as needed. Consider me your marketer in your pocket for the duration of our time together.
-
Holistic approach: Focuses on building a sustainable marketing strategy that not only promotes your current book but also prepares you for future projects
Hmmm . . . is this for you?
Who this is right for
✔️ If you’re a new author looking to build your platform and learn effective marketing strategies, The Author Launch Pad is for you.
✔️ Authors who have tried marketing but haven’t seen the results they hoped for and want focused guidance on one or two key areas of your marketing should also book The Author Launch Pad.
✔️ Writers who have already released one or more books, and who are motivated and ready to take actionable steps to enhance their book’s visibility and engagement should look at the Author Accelerator Programme.
✔️ Writers looking to build a long-term marketing strategy for current and future books should look at the Author Accelerator Programme.
✔️ Whether you are independently or traditionnaly publishing, if you want to take control of your marketing, the Roadmap is for you.
Not sure which offer would suit you better? Get in touch.
Who this is NOT for
❌ Passive authors: If you want someone else to do the work for you, this is not the right programme for you.
❌ One-time writers: Authors who only plan to publish a single book and have no interest in ongoing marketing strategies.
❌ Complacent marketers: Those who are satisfied with their current marketing efforts and do not see the need for improvement or change.
❌ Non-committers: Individuals who aren’t willing to commit to implementing recommendations or engaging with the support provided.
❌ Writers seeking quick fixes: Authors looking for a fast-track solution without understanding that marketing success requires ongoing effort and strategy.
FAQs
1. What is the Author Marketing Roadmap?
The Author Marketing Roadmap is a comprehensive marketing report, combined with one-to-one support over email designed to help authors navigate the complexities of book marketing. It offers two tiers: the Launch Pad for a quick overview and actionable suggestions, and the Accelerator Report for a detailed analysis and in-depth marketing strategy.
2. What can I expect to receive with each tier?
Launch Pad: A concise audit of your current marketing efforts, targeted recommendations, and two follow-up support check-ins.
Accelerator Report: An in-depth analysis, a detailed marketing strategy, and up to six months of check-ins.
3. How do I know which tier is right for me?
If you’re looking for quick insights and immediate actions, the Launch Pad is a great choice. If you want a comprehensive strategy and more extended support, the Accelerator Report is better suited for your needs.
4. Will I receive personalised support?
Yes! Both tiers include personalised support tailored to your unique situation. The Accelerator Report provides more extended support with 6 check-ins to keep you accountable. As well as the check-ins, you are more than welcome to reach out to me across our time together to ask questions, brainstorm ideas and get feedback on any marketing activity you have put together.
5. What if I’m not satisfied with the results?
While I cannot guarantee specific results, I strive to provide valuable insights and actionable strategies. If you have concerns about your experience, please reach out as soon as possible, and we’ll work together to address them. I generally do not offer refunds unless there are exceptional circumstances.
6. Do I need any prior marketing experience?
No prior experience is necessary! The Author Marketing Roadmap is designed for authors at all levels, providing guidance and support regardless of your background in marketing.
7. How do I get started?
Simply book your place using the buy buttons on this page to reserve your space, or drop me an email to discuss your goals and select the tier that best suits your needs. I’ll guide you through the process from there!
8. What happens after I complete the programme?
After completing the programme, you should have a clear marketing strategy and the tools needed to implement it effectively. If you want to continue to have support from me as an when you need it, I generally recommend that people sign up to the paid tier of my Substack, where I hold regular office hours for authors.
Yay! I'm ready to sign up!
Tier one: The Author Launch Pad
-
Marketing overview: Provides a concise review of two of your current marketing channels, identifying key areas for improvement.
-
Actionable suggestions: Delivers targeted recommendations, focusing on quick wins to enhance visibility.
-
Immediate support: Includes two email follow-up sessions to answer questions and brainstorm ideas as you implement changes.
-
Cost-effective: Offers an affordable entry point for authors looking for guidance to energise their marketing quickly.
Tier two: The Author Accelerator Programme
-
In-depth analysis: Offers a comprehensive evaluation of your author platform and past marketing efforts, providing a thorough understanding of your strengths and weaknesses.
-
Detailed marketing strategy: Includes a complete, actionable marketing plan with specific steps to take for long-term success, covering all aspects of your promotional efforts.
-
Extended support: Provides six email follow-up sessions for ongoing support, to ensure accountability, address questions, and adjust strategies as needed. Consider me your marketer in your pocket for the duration of our time together.
-
Holistic approach: Focuses on building a sustainable marketing strategy that not only promotes your current book but also prepares you for future projects