Tag: author marketing

Marketing your book without social media

Marketing your book without social media

Even before I started my current social media break, I have been thinking about marketing without social media. How I can do more of it, and how I can help my author clients to do it more. It’s not that I don’t think social media 

Planning your content in 2021

Planning your content in 2021

Is it even possible to plan anything right now? I’m writing this as the UK is still sitting in its third lockdown. This may or may not be the final one. We may or may not be moving out of it in the next few 

Promoting your book when you only have an hour a week

Promoting your book when you only have an hour a week

This is a question that came up in my community recently: How do you promote your book when you only have an hour a week to do it in. As I’m sure you know, one hour a week is really not much, because that can 

5 things authors can learn from online entrepreneurs

5 things authors can learn from online entrepreneurs

Even before I started my freelance journey, back in 2018, I followed a lot of successful female entrepreneurs online. Women who have set up service-based or product-based businesses and are growing each and every year. It’s been incredibly inspiring for me to watch them, and 

Finding time to create online content

Finding time to create online content

How do you find time to create online content? Do you just need to be more efficient? This question came up recently in my free Facebook group. On the one hand, yes, there is a lot to be said for being more efficient. But I 

What actually is content marketing?

What actually is content marketing?

When I first started telling people that I wanted to specialise in content marketing, a lot of what I got back was ‘Okay, but what actually is content marketing”. At it’s most basic, content marketing is just sharing content on the internet with some kind 

How to get out of your comfort zone

How to get out of your comfort zone

Did you know that ‘work for myself’ has been on my list of goals since about 2014? In fact, in January 2014, I wrote in my journal that by December 2014 “I want to have a clear plan in place for working for myself”. Do 

5 ways online content can help your author marketing

5 ways online content can help your author marketing

One of the key elements of author marketing is creating a presence online. By that I mean having a website. Being on social media. Sending out a newsletter more than once a year. Maybe even having a blog or video series. But in the 12 

How I plan content for my blog

How I plan content for my blog

One of the things I talk about in my author mentoring programme is creating a sustainable content plan that works for you. So much of the advice out there about creating a blog is about posting regularly, but ‘regularly’ means different things to different people. 

5 things I learned from launching my author mentoring programme

5 things I learned from launching my author mentoring programme

In September, I announced my first ever¬†author mentoring programme. I created it to help authors clarify their online presence and create a sustainable social media plan during the times they didn’t actively have a book to promote. It felt like a huge gamble, launching an