Whether it’s social media, your blog or your newsletter, online content is a fantastic way to connect people to your business. When it’s done right, it can help you engage your audience, bring in new clients, sell products and so much more. By engaging with the right audience online, you can help to position yourself as an expert in your field, build up brand awareness and attract new customers.
The good news is that most social media and content marketing tools are free or very low cost to run. The bad news is that they can take up a huge amount of time, and it’s easy to become overwhelmed at what needs to be done.
To help you focus in on the things that matter, I have created a workbook that takes you through the 7 steps you need to consider to create an effective plan for your online channels.
Your online planning worbook
In this 30 page workbook, I will take your through the 7 steps you need to go through in order to create an effective content plan for your online platforms.
Whether you are thinking about your existing channels or just getting started, this will help you to focus on what is most important and create a plan that works for you and your audience.
Inside the workbook are a series of questions for you to answer and exercises to work through, organised under 7 headings.
1. Why are you doing this?
2. What are you measuring?
3. Who are you speaking to?
4. What are you talking about?
5. Where is your focus?
6. When are you sharing?
7. Has any of it worked?
You can print the workbook out and work through the exercises one by one, or you could grab a notebook and a piece of paper and write as much as you need to in order to answer the questions.
By the end, you should have an understanding of your audience, a clear plan of what you want to talk about and why, and the ability to review your activity and create even better content for all of your online channels.