3 tips for  self-promotion (when you hate promoting yourself)

3 tips for self-promotion (when you hate promoting yourself)

So, in my last newsletter, I talked about how I had embraced self-promotion and had been ‘selling’ every day in order to promote my free Facebook group, something (maybe not that unexpected) happened. I totally lost the ability to promote myself. The group was launched,…

Am I an expert? Are you? Tackling imposter syndrome.

Am I an expert? Are you? Tackling imposter syndrome.

Not too long ago, Charlotte Duckworth, an author who I have worked with in the past asked if she could ask me some questions to share on her blog. She had loads of questions about the in-house book marketing world, and thought other authors would…

Pivot! Announcing something new

Pivot! Announcing something new

Is it possible to say the word ‘PIVOT’ without picturing Ross from Friends holding a sofa? For me, definitely not. But it’s still the word that comes to mind. I’m making some big plans for my business over the next few months, so I hope…

Checking in on 2019 goals: My mid-year review

Checking in on 2019 goals: My mid-year review

At the start of each year, I always set some goals. If you’ve been reading this blog for a while, that will be no surprise to you! I bang on about it relatively regularly, but I truly believe that setting clear goals can make all…

On finding ‘the balance’

On finding ‘the balance’

This could equally have been titled: ‘Discovering that I’m actually a workaholic’ because finding ‘the balance’ so far has proved elusive. There are a multitude of reasons that I decided to go freelance, but one of them was definitely to have more of a work-life…

Clarifying your brand values as an individual

Clarifying your brand values as an individual

Last year, when I was clarifying what sort of direction I wanted to take my (then non-existent) business in, I took Jen Carrington’s Writing for Dream Clients course. One of the exercises was to think about what your brand values. Now, I am just one…

5 ways online content can help your author marketing

5 ways online content can help your author marketing

One of the key elements of author marketing is creating a presence online. By that I mean having a website. Being on social media. Sending out a newsletter more than once a year. Maybe even having a blog or video series. But in the 12…

Why I’m focusing on my mailing list in 2019

Why I’m focusing on my mailing list in 2019

Happy new year! Have you set any goals yet? Normally, at this time of year, I’m full on into workbooks and notebooks and big plans for the year ahead. This year, I’ve been trying to piece mine together more slowly. Partly because I’m actually taking…

How I plan content for my blog

How I plan content for my blog

One of the things I talk about in my author mentoring programme is creating a sustainable content plan that works for you. So much of the advice out there about creating a blog is about posting regularly, but ‘regularly’ means different things to different people.…

5 things I learned from launching my author mentoring programme

5 things I learned from launching my author mentoring programme

In September, I announced my first ever¬†author mentoring programme. I created it to help authors clarify their online presence and create a sustainable social media plan during the times they didn’t actively have a book to promote. It felt like a huge gamble, launching an…