Promoting yourself online is a crucial part of pretty much any content marketing plan. To do that you need to be visible online. But the ability to shout about our achievements does not come naturally to many people. Women in particular have been taught all…
When I first started telling people that I wanted to specialise in content marketing, a lot of what I got back was ‘Okay, but what actually is content marketing”. At it’s most basic, content marketing is just sharing content on the internet with some kind…
It’s been six weeks now since the UK has been in lockdown and we’ve all been stuck at home. It’s a very unsettling time, whatever your situation, and I know many people have spoken of even simple jobs taking much longer to do. I have…
At the start of the year, I set some Q1 intentions, loosely based around my word for the year: space. Turns out, I’m incredibly glad I didn’t have any super specific goals. This end of this first quarter has been pretty… different, to say the…
It turns out that I am a pretty ambitious person, who happens to exist in an extremely lazy person’s body. I try to be as efficient as possible because being more productive some of the time means I can do less the rest of…
Last week, I finished off a new product and put it out into the world. It’s a workbook that takes you step-by-step through the 7 stages of creating a plan for your social media, blog, newsletter, podcast… wherever you put content out into the online…
Do you pick a word for the year? Last year, I picked brave, and it helped me to make some really big changes in my work and in my life. If you’re a subscriber to my newsletter, you’ll have read all about my 2019 goals…
If you haven’t come across Lucy Werner’s Instagram feed yet, you should take a look. Full of bright, fun images and practical publicity tips for anyone who wants to get more traction for their business, her feed is an absolute delight. And she does it…
So, in my last newsletter, I talked about how I had embraced self-promotion and had been ‘selling’ every day in order to promote my free Facebook group, something (maybe not that unexpected) happened. I totally lost the ability to promote myself. I had been focusing…
Not too long ago, Charlotte Duckworth, an author who I have worked with in the past asked if she could ask me some questions to share on her blog. She had loads of questions about the in-house book marketing world, and thought other authors would…