Blog

4 things authors can learn from the Sally Rooney marketing campaign

4 things authors can learn from the Sally Rooney marketing campaign

Did you get one of the hats? How about a branded tote bag? Did you spend £50 to make a candle in a very tangential workshop in east London? Or buy a coffee from one of the Beautiful World branded coffee trucks? Did you queue 

Money “manifestation”: A 5 week diary

Money “manifestation”: A 5 week diary

Some background before I start this post: I am a white-passing, cis-het woman, in a wealthy country. On the one hand, I am a single parent of two children, and get no financial support from my ex. On the other, I have parents who are 

Reprioritising after month off Instagram

Reprioritising after month off Instagram

In August, after a chance conversation, I decided to log out of Instagram for the month. I work with authors on their social media, so taking this time off felt almost like a kind of sacrilege. How can I help people with their social media 

Diary: My August life update

Diary: My August life update

I haven’t been on Facebook or Instagram this month, but it has been a Full On time for me. I feel like it’s been around 3 months long, so much has happened. So I thought I’d share a little August life update of what I’ve 

Marketing your book without social media

Marketing your book without social media

Even before I started my current social media break, I have been thinking about marketing without social media. How I can do more of it, and how I can help my author clients to do it more. It’s not that I don’t think social media 

5 ways journalling can help in your life and business

5 ways journalling can help in your life and business

There are some affiliate links in here, but unless I’ve specifically said otherwise, everything in here is something I’ve bought, loved, and recommend. Any affilliate links are marked with a star. Last week I went to a live journalling session. After each of the prompts, 

I Quit Instagram*

I Quit Instagram*

*Temporarily, at least. Over the weekend, I was part of a women’s circle, discussing boundaries. I love Instagram. I really, really love it. I love being nosy and seeing what people are up to. It helps me get inspired. I love all the pretty pictures, 

5 questions to help you with your mid-year review

5 questions to help you with your mid-year review

It’s more than halfway through the year, and as I do most years, I recently did my mid-year review. I looked back at the goals I set at the start of the year and measured how I was getting on with each of them. Rather 

3 tips for promoting yourself online

3 tips for promoting yourself online

I know that online marketing, and social media in particular, can be really overwhelming for a lot of people, particularly when it comes to promoting themselves and their work.  So today I thought I’d share something more practical than usual, and pick out three things 

Authors and social media: Rachel Edwards

Authors and social media: Rachel Edwards

Sitting in the social media hot seat today is author Rachel Edwards. I bought Rachel’s first book, Darling, after seeing it regularly shared on social media, and I’m so glad I picked it up. It encompasses so many complex themes – from blended families to