6 tips for introverts who want to be more visible online

6 tips for introverts who want to be more visible online

Promoting yourself online is a crucial part of pretty much any content marketing plan. To do that you need to be visible online. But the ability to shout about our achievements does not come naturally to many people. Women in particular have been taught all…

What actually is content marketing?

What actually is content marketing?

When I first started telling people that I wanted to specialise in content marketing, a lot of what I got back was ‘Okay, but what actually is content marketing”. At it’s most basic, content marketing is just sharing content on the internet with some kind…

Checking in on Q1: My 2020 quarterly review

Checking in on Q1: My 2020 quarterly review

At the start of the year, I set some Q1 intentions, loosely based around my word for the year: space. Turns out, I’m incredibly glad I didn’t have any super specific goals. This end of this first quarter has been pretty… different, to say the…

5 tips for being more productive

5 tips for being more productive

It turns out that I am a pretty ambitious person, who happens to exist in an extremely lazy person’s body.   I try to be as efficient as possible because being more productive some of the time means I can do less the rest of…

Taking the pressure off a product launch

Taking the pressure off a product launch

Last week, I finished off a new product and put it out into the world. It’s a workbook that takes you step-by-step through the 7 stages of creating a plan for your social media, blog, newsletter, podcast… wherever you put content out into the online…

Hype yourself! Q&A with PR expert Lucy Werner

Hype yourself! Q&A with PR expert Lucy Werner

If you haven’t come across Lucy Werner’s Instagram feed yet, you should take a look. Full of bright, fun images and practical publicity tips for anyone who wants to get more traction for their business, her feed is an absolute delight. And she does it…

3 tips for  self-promotion (when you hate promoting yourself)

3 tips for self-promotion (when you hate promoting yourself)

So, in my last newsletter, I talked about how I had embraced self-promotion and had been ‘selling’ every day in order to promote my free Facebook group, something (maybe not that unexpected) happened. I totally lost the ability to promote myself. I had been focusing…

Am I an expert? Are you? Tackling imposter syndrome.

Am I an expert? Are you? Tackling imposter syndrome.

Not too long ago, Charlotte Duckworth, an author who I have worked with in the past asked if she could ask me some questions to share on her blog. She had loads of questions about the in-house book marketing world, and thought other authors would…

Pivot! Announcing something new

Pivot! Announcing something new

Is it possible to say the word ‘PIVOT’ without picturing Ross from Friends holding a sofa? For me, definitely not. But it’s still the word that comes to mind. I’m making some big plans for my business over the next few months, so I hope…

5 things I learned from launching my author mentoring programme

5 things I learned from launching my author mentoring programme

In September, I announced my first ever¬†author mentoring programme. I created it to help authors clarify their online presence and create a sustainable social media plan during the times they didn’t actively have a book to promote. It felt like a huge gamble, launching an…