Blog

Why you need to be clear on your values

Why you need to be clear on your values

Last year, I wrote a blog post about clarifying your brand values as an individual. I did it as an exercise as part of one of Jen Carrington’s courses, and found it incredibly useful. I thought through them again when I included a different values 

6 tips for introverts who want to be more visible online

6 tips for introverts who want to be more visible online

Promoting yourself online is a crucial part of pretty much any content marketing plan. To do that you need to be visible online. But the ability to shout about our achievements does not come naturally to many people. Women in particular have been taught all 

What actually is content marketing?

What actually is content marketing?

When I first started telling people that I wanted to specialise in content marketing, a lot of what I got back was ‘Okay, but what actually is content marketing”. At it’s most basic, content marketing is just sharing content on the internet with some kind 

5 ways to reignite your creativity when you’re stuck at home

5 ways to reignite your creativity when you’re stuck at home

It’s been six weeks now since the UK has been in lockdown and we’ve all been stuck at home. It’s a very unsettling time, whatever your situation, and I know many people have spoken of even simple jobs taking much longer to do. I have 

Checking in on Q1: My 2020 quarterly review

Checking in on Q1: My 2020 quarterly review

At the start of the year, I set some Q1 intentions, loosely based around my word for the year: space. Turns out, I’m incredibly glad I didn’t have any super specific goals. This end of this first quarter has been pretty… different, to say the 

5 tips for being more productive

5 tips for being more productive

It turns out that I am a pretty ambitious person, who happens to exist in an extremely lazy person’s body.   I try to be as efficient as possible because being more productive some of the time means I can do less the rest of 

Taking the pressure off a product launch

Taking the pressure off a product launch

Last week, I finished off a new product and put it out into the world. It’s a workbook that takes you step-by-step through the 7 stages of creating a plan for your social media, blog, newsletter, podcast… wherever you put content out into the online 

Making space for yourself in the new year

Making space for yourself in the new year

Do you pick a word for the year? Last year, I picked brave, and it helped me to make some really big changes in my work and in my life. If you’re a subscriber to my newsletter, you’ll have read all about my 2019 goals 

Hype yourself! Q&A with PR expert Lucy Werner

Hype yourself! Q&A with PR expert Lucy Werner

If you haven’t come across Lucy Werner’s Instagram feed yet, you should take a look. Full of bright, fun images and practical publicity tips for anyone who wants to get more traction for their business, her feed is an absolute delight. And she does it 

3 tips for  self-promotion (when you hate promoting yourself)

3 tips for self-promotion (when you hate promoting yourself)

So, in my last newsletter, I talked about how I had embraced self-promotion and had been ‘selling’ every day in order to promote a launch I was working. Then the launch was over, and something (maybe not that unexpected) happened. I totally lost the ability